Wednesday, July 15, 2015

David Carson

David Carson, art director of Ray Gun magazine, owner and founder of the design firm David Carson Design and guest speaker for PSU’s 2013 Design Week Portland, is iconized for his work in magazines, TV commercials, graphic design, and typography. He has a long list of worldwide awards and his clients include Armani, Eddie Bauer, and even President Obama! Has the design books Trek: David Carson, Recent Werk and co-authored The End of Print. He is currently writing a book called The Rules of Graphic Design too.

Carson describes his work as “hands-on.” He advises design students to “do what you love” and suggests that success will stem from knowing your audience and a “trust[ing] your gut, your instincts, and intuition.” Carson admittedly says that his work is highly influenced by his experiences in Switzerland, his environment, and his long-time passion for surfing. He photographs the things around him and seeks inspiration in shapes and colors. He encourages artists to likewise put their background, life experiences, and upbringing into their work and especially aim to “communicate and reinforce visually what is written or spoken, and [discover] how you can stand out from the competition …”

SOURCES
http://layersmagazine.com/an-interview-with-david-carson.html
http://www.davidcarsondesign.com
http://www.designweekportland.com/events/david-carson-never-snap2guides–2
http://www.webdesigndepot.net/biography-of-a-famous-graphic-designer-david-carson

IMAGE FROM
http://www.webdesigndepot.net/biography-of-a-famous-graphic-designer-david-carson

** For ART224, Portland State University, Spring Term, 2014

Lella & Massimo Vignelli

Lella and Massimo Vignelli’s achievements in industrial and product design, graphic and publication design, corporate identity programs, architectural graphics, exhibition, interior, and furniture design have earned worldwide respect and numerous national and international awards for over 40 years. The Vignelli’s have produced very well-known corporate logos such as American Airlines, Bloomingdales, and Ford. The two designed signs for New York subway which bear the typeface Helvetica (created by Massimo in 1965). The couple has been featured in a documentary called Design is One: Lella and Massimo Vignelli. Their archive is being housed The Vignelli Center for Design Studies at the Rochester Institute of Technology.

Massimo Vigenelli now speaks for the two since Lella has taken ill. He tells the NY Times that the firm Vignelli Associates, founded more than four decades ago, moves on in “a symbiotic way. Whatever I do reflects, somehow, both aspects [of myself and Lella].” Throughout their career, their motto has been: If you can’t find it, design it. He explains that the two have traditionally preferred to “do design that affects millions of people.” M. Vigenelli believes that all things require design and that design is a reflection on the integrity of the whole. He said “Integrity is beautiful. Things that are ugly, it’s because they have no integrity.” His advice for designers is that the designer must decide who they design for and that the client must be able to understand the designer’s roll. “Designers are like doctors.” he says. “When you go to the doctor, you don’t tell the doctor what you want — you ask the doctor to give you what you need.” He

SOURCES
http://www.nytimes.com/2012/10/18/garden/a-new-documentary-features-designers-massimo-and-lella-vignelli.html?_r=0
http://adfilmfest.com/portal/267
http://designisonefilm.com
http://www.rogallery.com/Vignelli_Massimo/vignelli-biography.html

IMAGE FROM
http://www.ifccenter.com/films/design-is-one-lella-massimo-vignelli

** For ART224, Portland State University, Spring Term, 2014